![]() ![]() What are the connections among the codes? This will be easier to understand when you see the last chart of this blog post. Record examples of participants’ words and establish properties of each code (see my charts below).Īxial coding: Axial coding consists of identifying relationships among the open codes. ![]() Open coding: Basically, you read through your data several times and then start to create tentative labels for chunks of data that summarize what you see happening (not based on existing theory – just based on the meaning that emerges from the data). One of the challenges of understanding the grounded theory approach to data analysis results from the abstract nature of the explanation: Or, you might be reading this because I mentioned in my research-in-brief article in Public Relations Review that a list of open codes, properties, and examples of participants’ words from my study about Millennial practitioners are available on my blog (that would be this blog post). If you’re interested in performing a grounded theory approach to data analysis (or sharing a fresh example with your class), this blog post is for you. If you’re in a research methods course, you might be studying qualitative methods and have heard of grounded theory.
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